Join HUSL on Friday, April 12th for an exciting conversation with executives from Puma's Brand Heat Team. The Product Heat department is responsible for managing partnerships, collabs and seasonal concepts to create the brand energy and heat that is tied to product creation.

The goal of the department is to deliver the Product Heat creation strategy stemming from an aligned strategic decision across Wholesale & Retail Merchandising, Marketing and Sales; utilizing partnerships and seasonal concepts as a strategy to support key product franchises and create brand energy for the North American market. This department also creates projects related to cultural moments as well as any mission driven programs.

Be sure to come to Sever 102 at 2pm to meet these executives and learn more about how Puma creates a brand presence in multiple industries and verticals!